Learn how to find opportunities, check demand, compare competitors and understand costs. Start with a free scorecard and five-step guide to give one idea a first check.
Every verified signup gets the free Idea Check.
The first 50 qualifying signups also get the expanded Kit.
A one-page scorecard + five steps to help you check one business idea. Delivered after email confirmation.
Sign up free.
Enter your name and email.
Confirm your email.
Click the link we send you.
Check your first idea.
Open the scorecard and follow the steps.
Look at customer problems, local products and overlooked industries. Then ask whether there is a real buyer—not just an interesting story.
A Reel can introduce an opportunity. Before spending on stock, equipment or a launch, you need to understand who will buy, what it costs and what could go wrong.
Who pays? What do they buy now? Look for evidence beyond views and viral headlines.
↗Check costs, competition, supply and regulation. Record the source, not just the statistic.
↗GO: design a small test. INVESTIGATE: close the evidence gaps. PARK: document why and move on.
↗A one-page quick scorecard and a five-step method to help you give one business idea a first check.
A starting exercise—not proof that a business will succeed or a replacement for detailed research.
Send me the free Idea CheckONE IDEA. FIVE QUESTIONS.
A CLEARER NEXT STEP.
The first 50 qualifying people to confirm their email receive this expanded toolkit free, in addition to the Idea Check. Use it to research an opportunity in more detail.
Read the eligibility rules ↓Know where to look for demand, trade data, company information and product rules.
Compare ideas using the same questions—not just how exciting they sound.
Organise your market, competitor, buyer, cost and risk research.
Use AI to structure your questions, then check its answers against real sources.
See one opportunity researched step by step, including a correction and the final decision.
Know what to ask before you contact suppliers or commit money.
18+ only. Order is determined by email-confirmation time, not form-submission time. One per person; duplicate and invalid registrations do not qualify. The expanded Kit is delivered within 24 hours of confirmation once registration opens. After 50, the free Idea Check remains available to every verified signup. No purchase or feedback required. No live availability count is shown.
Research First is building a practical learning path from finding an opportunity to making a researched decision. The list is where you’ll hear about the next products.
A step-by-step guide to finding ideas, comparing them, checking demand and costs, and writing down a decision with supporting evidence.
Practical lessons showing how to research buyers, competitors, sources, costs and risks, then work through a full business example.
These are separate future products, not included in the free signup. Prices, availability and terms will be announced before any purchase. Joining the list does not commit you to buying.
Confirm your email to receive the 30-Minute Idea Check. You’ll also hear about research tools and the upcoming e-book and course.
A one-page scorecard + five steps to help you check one business idea. Delivered after email confirmation.
I’m Zayan, the creator behind Kerala Business Breakdowns. I explore overlooked products, industries and opportunities—and the evidence behind them.
Research First takes that curiosity further: where to look, which numbers to question and what to check before spending money. The goal is to help you research your own idea—not simply copy one from a Reel.
Zayan Siddique CREATOR / RESEARCH FIRSTA practical way to learn how to find and evaluate business opportunities, with Kerala and India examples. You do the research; the tools show you what to check and help organise what you find.
Every verified signup receives the 30-Minute Idea Check: a one-page quick scorecard and a five-step method. The first 50 qualifying, verified signups also receive the expanded Research Kit with sources, templates, prompts, a worked case study and research questions.
Once registration opens, enter your details and confirm your email using the link we send. The Idea Check is available after confirmation and is also sent by email. If you qualify for the first-50 programme, the expanded Kit is delivered within 24 hours of confirmation.
No. Joining is free and no card details are required. The e-book and video course are separate upcoming products, not included in the free signup. Their prices and terms will be announced before you decide whether to buy.
No. This is a first check, not full business validation. It helps you identify what you know, what is missing and what to investigate next. You still need real sources, buyer conversations, cost checks and small tests. No income or business success is guaranteed.
The first 50 eligible people aged 18 or older who complete the form and confirm their email. Order is by confirmation time, not form submission. One per person; duplicate and invalid registrations do not qualify. No purchase or feedback is required. Everyone else still receives the free Idea Check.
Yes. It is for people who have an idea but do not know how to research it, or who want a more organised way to compare opportunities. A search engine and a basic spreadsheet are enough to get started. It is not a ready-made business plan or personalised investment advice.